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10.20.2010

Album Review: Chiddy Bang - The Preview



Chiddy Bang mania. Get ready for it, people. With producer Xaphoon Jones' (the white guy... yes Chiddy Bang is a group, you fools) elctro/indie/pop sampling beats and Chiddy's clean, and punchline packed raps, these guys have been redefining the genre of hip-hop and taking the digital music scene by storm. Now signed by EMI, Xaph and Chiddy make their first entry into hip-hop's commercial arena with The Preview.

The Preview is exactly what the title suggests, a preview of things to come. The 8 track mini-album consists of 3 successful songs off of their freshman mixtape, The Swelly Express, and 5 new tracks that offer a forecast of their potential. The Preview also boasts some impressive features with hip-hop legend Q-tip of A Tribe Called Quest and indie/folk band Darwin Deez making vocal appearances and the esteemed Pharell co-producing the lead-off track "GoodLife."

The preview is a fucking tease of an album, and it left me craving more Chiddy Bang (I can't wait to hear Chiddy really trade verses with another rapper over a Xaphoon beat). It really gave me the feeling that these two are about to blow up in a big way. Their sound is radio friendly and extremely accessible to a wide variety of listeners, but it manages to maintain actual musical validity as well, an elusive combination rarely found in music today.
Chiddy Bang is ready for the mainstream and commercial and critical success (I smell a Grammy), and The Preview shows us precisely why they deserve it. I can't really give this album a traditional rating because of its length, but if you haven't really heard their stuff yet, get The Preview. It is certainly worth the listen, and, if you are like me, you'll want to put it on repeat after the first song.


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